Phillip Kemp The Human Paper Essay The Human Paper

28 October 2026 · 1 min read · attention · technology

The attention economy is not a law of nature

We built an economy around capturing human attention. It feels permanent. It is a set of choices, and choices can change.


By Phillip Kemp · Founder of WE ARE STILL HUMAN

All writing

Two women hold each other in a long, eyes-closed embrace in warm evening light beside a lake.
Photograph — Mental Health America (MHA) / Pexels. Documentary image; no person pictured is a WASH signatory.

For years, the most successful technology businesses have been in the business of keeping people engaged.

Every notification, feed, recommendation and autoplay is competing for a finite resource: human attention. The model works. It also produces a strange result: tools that were sold as time-savers end up consuming more of our time than the things they replaced.

We talk about this as if it were weather. It is not weather. It is a set of product decisions, business models and defaults. Defaults can be changed. Business models can be questioned. Products can be designed to end.

The alternative is not a world without technology. It is a world where technology is measured by what it gives back: attention, time, presence, room to think. A system that quietly handles the complexity and then gets out of the way is more advanced than one that demands to be looked at.

That is a design choice. It is also a political one, in the small sense: who gets to decide how the tools shape the day.

I do not think we can legislate our way to better defaults alone. But I do think people can refuse the premise. The attention economy is not a law of nature. It is an arrangement, and arrangements can be replaced.

The manifesto

Technology should disappear. Humanity should flourish.

Read the manifesto